Verizon still interested in iPhone

Despite Verizon’s recent advertisement criticizing the iPhone, the company says it is still interested in partnering with Apple.

Starting a war with the iPhone is not a typical way to express interest in collaborating. Verizon set a clear separation between their products and the iPhone through their “Everything iDon’t…Droid Does” campaign.

Verizon’s chief executive, Ivan Seidenberg discussed interest in having Apple as a partner, but said the decision was in Apple’s court.

Verizon’s campaign attempts to illustrate the superiority of the Droid to the Apple iPhone. Verizon’s willingness to partner with Apple presents the image that Verizon does not have confidence in their own products.

The statement creates confusion and gives the false impression that Verizon will partner with Apple in order to save the company when their own products fall short of expectations.

Verizon is expanding their product line to offer customers the best options, which would typically make it acceptable for them to show interest in the iPhone.

However, Verizon gave up that right when they launched a campaign directly against the iPhone.

Verizon is undoubtedly trying to have the best of both worlds by marketing a product to compete against the iPhone, yet keeping Apple on the back burner incase they fail.

Verizon’s financial report shows they profit more without the iPhone than AT&T does with it.

Knowing this information, the company should have focused on one option and followed it through with confidence.

The inconsistent behavior makes them appear unsure of their products and will create uncertainty among consumers when choosing products.

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